CPSC data · checked Oct 20, 2026 · Method
Recall 20729 · March 19, 2020

Kidz Concepts Lilly of New York children’s winter boots

Kidz Concepts recalled about 3,200 units of Lilly of New York children’s winter boots on March 19, 2020, citing a chemical or lead hazard. The remedy offered was refund or replace.

Chemical or lead hazard Children’s RefundReplace Recall Alert
Recalled
March 19, 2020
Firm
Kidz Concepts, of New York (owner of Lilly of New York)
Units
About 3,200
Type
Boots
Sold at
Zulily.com from November 2019 through January 2020 for between $35 and $40.
On sale
November 2019 to January 2020 (about 3 months)
Made in
China
Sizes
children’s sizes 5 through 10
Reports
None reported.

What went wrong

The notice saysThe boots' sole contain levels of lead that exceed the federal lead content ban. Lead is toxic if ingested by young children and can cause adverse health issues.

Federal law limits lead in children’s products to 100 parts per million in the material and 90 parts per million in paint and coatings. A recall like this one means testing found more than that. Lead is not visible, so you cannot sort affected pairs by look; match the style and color to the notice.

How to tell if your pair is affected

Product description in the noticeThis recall involves Lilly of New York-branded children’s winter boots. They were sold in children’s sizes 5 through 10 in the following colors and style numbers: Aqua (53325), black with glitter (53323), black with green (53317), and purple with black (53324). The lined boots have a Velcro closure and rubber soles. Lilly and the style number appear on the inside of the shoe’s tongue.

The notice gives no style numbers or barcodes, so you match on what it does give: the brand and style (Lilly of New York children’s winter boots), the sizes (children’s sizes 5 through 10), the sale period (November 2019 to January 2020), where it was sold (see “Sold at” above) and the “made in” label (China). If a detail does not line up, the recall contact below can confirm.

What the notice tells you to do

RemedyConsumers should immediately take the recalled winter boots away from children and contact Lilly of New York for a full refund or to receive a free replacement product of similar value. Zulily is contacting all known purchasers directly.

Recall contact, as printed in the notice: Lilly of New York toll-free at 888-359-1322 from 8 a.m. to 5 p.m. ET Monday through Friday, email at [email protected] or online at www.zulily.com and click on Contact Us at the bottom of the page and then on Product Recall for more information.

The recall is 6 years old, and the last pairs were sold about 6 years ago. Most original owners have moved on to bigger sizes; the pairs still around tend to sit in donation bags, consignment shops and online resale listings. The notice gives a phone number, an email address and a website for the firm.

How this recall compares

  • With about 3,200 units, this is the 70th largest of the 95 footwear recalls in our archive that give a U.S. unit count. The median recall in the archive covers about 7,200 units, so this one is below typical size.
  • 8 other footwear recalls in the archive cite the same kind of hazard (chemicals and lead), 5 of them in children’s footwear. The earliest in this group dates from 1999.
  • The notice puts the sales window at about 3 months (November 2019 to January 2020), against a median of 7 months across recalls that state one. The recall came 2 months after the last sale date.
  • The notice gives a price of $35 to $40. For boots in the archive the typical stated price is about $29, so this pair sat at the pricier end of its group.
  • No incidents were reported before this recall. That is true of 36 of the 95 detailed notices in the archive: firms often recall after their own testing or a supplier finding, not after injuries.

Year, part, store and origin

  • 2020 brought 4 footwear recalls in our archive, covering about 204,800 units in all. This was the 1st of the year by date and the 3rd largest by units.
  • The notice names the lead as the part that fails. 5 other footwear recalls in the archive name the same part in their hazard statement; the most recent is Otter MOMO Children’s Sandals (2022).
  • Made in China. 61 of the 91 notices in the archive that name a country list China (67%).
  • At the stated price, the 3,200 units come to roughly $120,000 of retail sales.

Comparisons use the 103 footwear recalls in our archive, read from the CPSC recall database on October 20, 2026. See data and methods.

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Source: U.S. Consumer Product Safety Commission, recall 20729, official notice. Text marked “the notice says” is quoted from CPSC. Womanshoe is not affiliated with CPSC or Kidz Concepts.